GSA develops the most powerful communication methodologies through the understanding of attitude and behavior change. Predictive behavioral models are the base for the understanding of target group behavior. GSA is a leading international centre of excellence for research and development into persuasion and social influence.
Strategic communication methodology to influence group behavior concentrates on the outcome and is measured by resulting changes in actions. Far more effective and predictable compared to commercial advertising it is to be used where the communication outcomes are critical.